Moola’s patented tournament model allows millions of people to attempt to win anywhere up to m$10,000,000 playing exciting, nearly addictive games against one another, for free. How? Players start by receiving 1¢ from sponsors. In order to receive this penny, one may be required to read or watch an ad and then answer some kind of trivia (or “AdverTrivia”) question to prove that attention has been paid.

With penny in hand, users may begin ascending the Moola Tower: The progressive level system at the heart of the tournament model. On level 1, a player will be matched in a 2-player game against another player who also has 1 penny. Players may choose from a variety of existing games, and Moola will regularly offer new titles to choose from. The winner of this game will emerge with the other’s penny, for a total of 2¢, and have the opportunity to continue climbing to the next double or nothing level.

On level 2, a player will be matched in a game of choice against an opponent who also has 2¢. The winner will emerge with 4¢ and continue to climb the Moola Tower. At each new level, a player will select a game of choice and be matched against another opponent with equal financial interest, whereby the winner will emerge with twice the account balance he/she had previously. Players may choose to cash out at any time, in which case Moola will pay out real money to that player via mailed check in local currency, or save account balances and return later for continued play.

By playing double or nothing, player account balances multiply extremely quickly, producing exponential gains as high as m$1000 by level 17, m$10,000 by level 20, or m$10,000,000 by level 30. However, players may also choose to compete on any lower levels which they can afford, thereby reducing their risk and reward. And, new players or anyone losing their entire balance at any time may start over for free, and get their first penny from Moola and/or its sponsors once again.

A note on Moola’s advertising: Throughout the game play experience, players will be required to watch periodic ads and occasionally answer trivia (or “AdverTrivia”) questions about the ads being watched. These ads appear before each game, and when a user receives his/her “Starting Penny.” The purpose of these ads, or “AdverChallenges” are designed to assure advertisers that their messages are being watched by target audiences. This, in turn, gives advertisers greater confidence and willingness to continually sponsor the Moola tournament model, allowing users to continually vie for serious cash prizes. The result is an advertiser/audience harmony, in which advertisers enjoy certainty that their messages are not being “skipped over,” and audiences, for the first time, enjoy thrilling monetary and entertainment benefits from their willingness to watch intermittent ads.